Dr. Merten’s press release “Testing senses and motor skills in midlife may help predict later cognitive impairment” garnered 17 stories online and on broadcast. The story was picked up in Madison as well as on the Milwaukee, Rockford, Wausau and Eau Claire markets, reaching the Twin Cities, and in Chicago. This coverage reached a potential audience of approximately 10.5 million broadcast viewers and a potential audience of more 500,000 online viewers.
The research team’s work was highlighted on Wisbusiness.com, on Wsaw.com (WSAW-TV) and on seniorhousingnews.com. Local TV features include FOX 47 News at 9 (WMSN-TV), Wake Up Wisconsin (WKOW-TV) and News 3 Now at Ten (WISC-TV). Stories also aired in Wausau on WJFW-TV and Milwaukee on CBS 58 Morning News 5am (WDJT-TV).